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Who Cares About Google Affiliate Network Retiring?

When I saw the recent announcement of the Google Affiliate Network shutting down, I had to go find my account login details. I was probably one of many folks with an account that was never used. I guess I just preferred LinkShare, ShareASale and Commission Junction.  If affiliate marketing is your business model, you might want to know about what might be in store for the industry…

The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product Listing Ads, remarketing, Conversion Optimizer) compete directly with the same affiliate marketers taking advantage of GAN’s services.

While this move isn’t necessarily what publishers want to hear, let’s be honest: it’s not that big of a deal. Google might be the 800 pound gorilla in the technology world, but GAN was ranked 4th by affiliates based on revenue generated, placing it under Commission Junction, Linkshare and ShareASale. These networks and others will fill the gaps left by GAN’s closure, but Google’s exit from the affiliate world will have other industry-altering effects:

1. Say goodbye to the small guys

With GAN out of the picture, the next to fold will be the blind affiliate and ad networks. The affiliate space has long been plagued with a reputation for fraudulence, making way for alternative vendors to innovate, automate and shine a bright light inside a notoriously dark industry. In the wake of Google’s withdrawal, technology-focused companies will have a major opportunity to bring viable, fraud-free solutions to a lucrative market, with affiliate marketing spend expected to reach $4 billion by 2014. Soon enough, the old school affiliate networks will have to adapt, or they’ll fall by the wayside.

Click here to read the rest of the article.

 

How To Achieve Affiliate Marketing Success

The best way to be successful in affiliate marketing is to understand the goods and services you are selling and match these goods and services to the correct audiences online. When you conduct research online, you will notice that people who have the same tastes in clothing, food, hobbies, and other pursuits congregate in the same areas. These areas are popular websites, chat rooms and open forums, and blog sites. Before joining any affiliate marketing program, you should investigate popular markets online to see what people are interested in buying. Once you have a better understanding of these groups, then you can choose a company to work for. This will make selling products much easier.

Depending on the time you have to devote to affiliate marketing, you may be able to join more than one program as long as the programs do not promote competing products. When you work for more than one company, your chances to increase your profits are much higher. By catering to different audiences online, you will be able to maximize your profits in very little time. For many in the affiliate marketing business, understanding the products and markets is the key to their success.

In addition to placing ads in various places online, you can also create your own website and market that as well. Your website can entice customers to purchase products from the company you are working for by providing additional information, articles, and other items. You can also prepare a monthly newsletter so customers will return often to purchase additional products. This will mean additional commissions each time you are successful in attracting repeat business. Marketing your website and the products are all you need to be successful in this field.

While there are many other home business ideas you can take advantage of, affiliate marketing is one of the most fun. As you conduct research, you may get your own ideas for products to sell online. Once you know how to find markets, you can begin targeting more markets in order to increase your earnings. Those who become experts in affiliate marketing are able to bring as much as they want each month. Being able to control your income and work the hours you want to work are just some of the big rewards you will receive when you join an affiliate marketing program. Companies reward those who perform well by offering them higher commissions, the ability to train others and earn a commission off their sales, and much more.

If affiliate marketing is your business model of choice, you’ll want to CLICK HERE to check out Affiliate Summit’s list of the top 25 affiliate marketing blogs of 2012. Take time to check out the top blogs listed, so you can stay on top of the latest news regarding this industry.

Getting a Website

In order to make money and become successful in Internet business, the first thing that you will absolutely need – after the obvious computer – is a decent website. It is easy to recognise the companies who are not on the ball with internet business, because their websites look unprofessional and old. When the internet revolution started all those years ago, web pages were simple text on a screen, with possibly a little bit of color and graphics if the webmaster was experienced. Now, with technology improving by the day, a basic website is not generally acceptable in business.

Information Technology classes in schools now cover Internet resources quite thoroughly, as the use of computers has been revolutionized by the Internet. The major reason that people now use their computers is to go online for one reason or another. Many people, particularly younger people, have some knowledge of HTML, and in many cases can put together web pages that would have made the original experts blush. It is likely, then, that you know someone with this skill – and for a good rate, they will create a website for you that will bring in plenty of customers.

If you do not have a friend or family member who can put together a good website, then you may need to outsource the work to a professional. This can be expensive depending on what you want, so as a holdover it is worth setting up a blog. These can be customised to look like any other website, and will aid you in making enough money to pay for a professional to design your site.

the site owner, in the signature on your e-mail and on forums, as well as other innovative ways of spreading it – is all-important for you to bring in business.

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Use What You Have At Your Disposal

Starting up in business used to necessitate an incredible amount of ground work. You had to find premises. You had to source materials and buy necessary items. You had to get any number of clearances before you could go ahead and even begin to trade. It was a major reason why innovative people with ideas and a work ethic were lost to the world of business – the initial outlay and the potential loss from not having a steady income was too big a risk. The Internet has beautifully democratized the world of business, and as a result people with ideas are benefiting.

Now you can start in business as long as you have a few things, which are generally available to most ordinary people. A computer and an Internet connection allows you your way in to the business world. There is no point going in to that world, of course, if you don’t have a solid idea, but that was the case beforehand. Now, as long as you have your plan, you can put it into effect very quickly and make it pay for you within a very short timeframe. Having a bit of money to spend on promotion and facilities will make it easier and quicker, no dispute there. But it is no longer essential.

Driving things forward is about harnessing what you have. If for example you want to make money as a copy writer or proof reader, you need to publicize your services wherever you can think of, and ensure that people can contact you. From there it is simply a matter of presenting a human face and a trustworthy nature to potential customers.

Outsourcing Using the Internet

Sometimes in business, as skilled as you may be, there are things that you are unable to do. A customer will come through with a very specific brief and, although you will be able to do most of it, there may be a part of the job that poses you problems and prevents you from completing the task. In this respect, it may often seem that you will have to turn down the opportunity. But it is not necessarily the case. With the Internet at your fingertips, you have ready access to a skills base that means you can complete on that job even if some of the work is outside your own remit. Welcome to outsourcing via the Internet.

Thinking of it as a non-Internet situation for the moment, imagine that you were an interior redecorator who specialised in hanging wallpaper, painting and plastering. It may just be that a job comes through that involves all of that plus laying a hardwood floor. You’re good, but you’re not experienced in laying down floors. With the use of some contacts, you could pay for the services of a person who is capable and experienced in that part of the job. By paying them to take those duties on, you can accept the job and move forward.

There are many workers out there who do business via the Internet, and to contact them all you need to do is pick up the phone. If you cannot complete a job all by yourself, but it will pay well, there is no need to give up. Just log on, find a contact and get the job done.

Work to Your Strengths

In order to make money from the Internet, all you often need is a strength – a selling point that sets you apart from the majority of people. There are other things that will boost your chances of adding to your bank balance. Being a sound business mind includes things such as knowing how to sell, setting a price that will attract customers while not leaving you short. There is some trial and error involved in setting a price, but instinctively you will have an idea what is fair, and some quick research will tell you what comparable businesses are charging for similar services. From there it is all about working to your strengths.

You should know what your strengths are. If you are unsure, look at what you have done successfully in the past. What business have you worked in most recently, and did you do well at it, and enjoy it? If so, there is a clear indicator of what you can do well. What were you good at when you went to school? If it was languages, for example, you can set yourself up as a tutor in those languages, or a translator. If you have a college diploma, even better. Few subjects that you can major in at college are incompatible with making money. It comes down, as often as not, to doing what you are comfortable with. Your instincts will tell you what the path to follow is, then it is simply a matter of honing the business to your key strengths.

Maximize Your Potential

The Internet is a global marketplace, and allows people living in small villages in one corner of the country to trade with someone half way across the globe in a similar village. Twenty years ago, such trading would have been enormously tricky and would have taken a lot of time – by which point a customer could well have reconsidered, or circumstances made the deal impossible. With the increase in efficiency that the Internet has brought it is now possible to move goods, services and money between nations at almost instantaneous speed. While this may have removed some of the browsing time, it does mean that you can make money quickly.

Although there are many reasons why people go into business, we would be kidding ourselves if we claimed that there was not one factor which motivated business above all others – money. Being able to make money at the click of a mouse has made the Internet an indispensable item for those who have become used to it – and there are several businesses now which will not trade any other way. The costs that a business used to incur have disappeared in large part, and every bit of money you make can be a profit if you do things the right way. The advantages that the Internet has bestowed on us are really quite startling.

The Internet is a way for potential businesspeople to maximize their potential and make money fast – money which they can use to streamline their business further, make more money, and make it faster.

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